INFLUENCER EVENT & SOCIAL MEDIA CAMPAIGN
Client Radisson Blu
Project #WhereRadissonBluTakesUs Switzerland Instameet
Project Management Auste Skrupskyte & Diana Welte | Visumate
From the beginning of the interest of the client, I worked on the concept and developed a storytelling campaign, which became a long-term event series: #WhereRadissonBluTakesUs. It was kicked off in Switzerland (Zurich and Lucerne) for 3 days in November, 2016 with 9 influencers and their partners.
Radisson Hotel Group is a client of visumate.
Responsibilities: conception, location scouting, event planning, travel booking, graphic design creation, leading the group through the trip, client communication, partners communication.
We also collaborated with Zurich and Lucerne tourism centres.
- 17 million impressions on Instagram
- 102 posts published on Instagram (via 15 accounts) and reached 1,7 million people with 263.699 likes and 5.367 comments
- Follower growth of @radissonblu during the campaign: 1,98%
(371 new followers)
- Content from the event was trending over the weekend under hashtags #visitzurich, #mylucerne, #WhereRadissonBluTakesUs and #radissonblu.
"Thanks to visumate for our first joint influencer project which we successfully launched in November 2016 in Switzerland. The campaign #WhereRadissonBluTakesUs was shaped by visumate's expertise in influencer outreach. It was the perfect way to tell our story to the world. We are looking forward to a long-term partnership for new exciting projects in 2017!" - Martin Melzer | Area Communications & Public Relations Manager, Radisson Blu
"Everything was really amazingly thought through and tailor-made for Instagramer’s needs (like trying to catch the best light of the day, giving us time to produce content wherever necessary, giving us time to edit photos and charge our batteries on the room, etc.).“ - Marion | @ladyvenom
"The weekend was really good and well organized (you did a great job there:) ). I loved how different but complimentary the influencers were, each with their own photography style and eye, so that was wonderfully curated. Usually on these trips instagramers with similar aesthetics are chosen so the planning is easier to make but everyone ends up with the same shots so that was a real plus for me! The hotels were great and super well located too, and I loved that radisson blu asked for us to have a +1 made this even more special! I'd definitely work with them (and you obviously) again.“ - Kim | @kim.ou
"It was one of the best Instameets i have attended. It was well organised. RadissonBlu spoiled us with luxury. We always felt very welcome. Also the organisation of Visumate was pretty awesome. I loved the booklet. I loved the fact that we could bring a plus one. Thanks so much again. I would love to be a part of an Instameet again. We were pretty sad that we couldn't come to Lucerne... we would have loved to be there with you. Great group of people.” - Boris | @borisbaldinger