Project VALENTINE'S DAY SPECIAL
Production Ilka & Franz | Cosmopola
Project Management Auste Skrupskyte | Visumate
As on monthly HERO Digital Content Productions for ESPRIT, I was responsible for creative production from scouting to the right talents, to briefing them, negotiation, keeping everything under the budget and on the right timeline for ESPRIT digital campaign for Valentine's Day 2017.
The production was launched on ESPRIT online shop and, as a separate lookbook, as well as across ESPRIT social media channels during Valentine's Day 2017.
CLIENT Radisson Blu
Project #WhereRadissonBluTakesUs - Switzerland Instameet
Project Management Auste Skrupskyte & Diana Welte | Visumate
From the beginning of the interest of the client, I worked on the concept and developed a storytelling campaign, which became a long-term event series: #WhereRadissonBluTakesUs. It was kicked off in Switzerland ( Zurich & Lucerne) with 9 influencers / instagrammers and their +1.
Responsibilities: location scouting for great Instagram photos, event planning, travel booking, graphic design onboarding, leading the group through the trip, going before the event to check the plan.
We also collaboaretd vith Zurich and Lucerne tourism centres.
Oldie, but goodie.
As part of my BA Advertising Course, we were learning about persuasion.
What does it take, to make someone do something, without them even realising it?
The idea - to persuade people do something, without them knowing that they are a part of a project.
My idea was to persuade people to do something childish again - in this case - to hopscotch.
The project was taking place for two days in Hyde Park, London.
An example of potential guerilla marketing campaign, that could get the interest of a consumer, based on the right target audience.
Case from 2015
At that moment Hype reached more than 100 000 Londoners and looked like in the photos on the right.
I was working as a Lead Content Creator & Curator
Working at Hype I already had a chance to try myself working on many different things. Besides working as a curator and photographer I am helping with social media (the Instagram account is curated by me) and worked on account management. Now I am responsible for curation of all four areas that we cover (East, Central, South and North London). It means - constantly looking for new places, events, pop-ups, exhibitions and researching a lot. Also, I am working as a photographer and create all the visuals (photos and videos) for the brands, which collaborate with Hype - as Coca- Cola, Yota Phones, NEO Electronic cigarettes, fashion brands as Topman, Superga, Vagabond shoes, Nars Cosmetics, Benefit Cosmetics, Levis jeans to locals as Street Feast London, Crate Brewery, Be At One cocktail bars, Netil Market and many more.