SOCIAL MEDIA & CONTENT MANAGEMENT
I was running @dunlop_eu Instagram account for 6 months.
2016 May - 2017 December
Responsibilities: set it up, editorial planning, curate & edit visual content, community managment.
In 6 months only we organically built the 6th strongest Instagram channel in between competitor's channels.
Engagement rate 50-7,07%
Besides, we have reached a goal that was on the list - to test the content and create a visual tonality of the brand, which led us to find out what's the best performing content. All European Dunlop channels were using the content provided by us.