Editorial Planning & Social Media Management
Resp: set it up, editorial planning, curate & edit visual content, publishing, community management.
Case from 2016 May - 2017 December
I was running @dunlop_eu Instagram account for 6 months.
Results
In 6 months only we organically built the 6th strongest Instagram channel in between competitor's channels.
Followers 1602
Engagement rate 50-7,07%
Besides, we have succeeded with the main goals that were on the list - to test the content and create a visual tonality for the brand online, which led us to find out what's the best performing content. As well as to build community. All European Dunlop channels were using the content provided by us.